UX Content Strategist – Senior
Location: McLean, VA
The UX Content Strategist Senior will serve as an integral part of Digital & Integrated Marketing Operations team supporting a critical initiative. The individual is responsible for the development of a UX content strategy for a complex touchpoint with Clients. You should be a high-level thinker who can distill the complex into the simple. You understand that Clients can't follow requirements unless they understand them completely. You will be an idea generator, problem solver, and advocate of content strategy with excellent communication and organizational skills. You must have analytical abilities to gather key user insights and apply strategic ideation and planning skills to create new content experiences. We’re looking for someone who loves working in a highly collaborative environment to craft useful and clear content for an audience in a complex and regulated industry.
Your Work Falls into These Categories
• Contribute knowledge about UX content strategy to the team’s overall digital strategy, including identifying needs and proposing solutions
• Problem solve and offer ideas to solve Client issues. Identify efficiencies and innovative approaches.
• Conduct relevant research, data analysis, and create recommendations
• Develop a taxonomy for the hierarchical structure of complex legal/regulatory content.
• Recommend metadata and controlled vocabularies strategies for tagging content.
• Ideate and develop content experiences (process wizards, decision trees, etc.) that guide users through complex requirements.
• Bachelor's degree and at least 5 years of content strategy experience, ideally in financial services, legal, or government environments.
• Proven experience effectively prioritizing workload to meet deadlines and work objectives.
• High attention to detail and strong editing skills. Must be capable of understanding complex legal or technical requirements.
• Ability to humanize complex content into easily comprehendible guidelines.
• Expertise in developing style guides and best practices.