Digital Analyst

Location: McLean, VA


The optimal candidate would have experience working in an environment that is dynamic, unpredictable and ambiguous at times as tasks and responsibilities can change rapidly depending on business needs.

Background: The digital analytics function sits within the digital and integrated marketing operations team in the Single-Family division at Freddie Mac.  The function is only two years old but has already laid a solid foundation within the organization working on large-scale initiatives including:
• Onboarding, configuration and rollout of a number of platforms including Google Analytics 360 and Google Tag Manager 360
• Developing a measurement strategy and roadmap to capture all on-site interactions on five new web properties including the Single-Family website (sf.freddiemac.com), Seller/Servicer Guide (guide.freddiemac.com) and most recently the Client Resource Center (my.sf.freddiemac.com). 
• Publishing and disseminating comprehensive dashboards via Google Data Studio that help tell a story with the data and highlight insights and observations
• Developing relationships with business and marketing teams to gain a better understanding of each teams digital strategy and how analytics can play a supporting role
• Proposing new ideas for A/B and MVT tests using Google Optimize
• Working closely with our paid media agency on optimizations to the media mix, specific changes to campaigns (ex: paid search) and overall media strategy

Qualifications
• Experience with any site analytics tracking platform (Google Analytics, Adobe Analytics, etc)-- preferably Google Analytics
• Experience with tag management platforms, configuring websites, publishing new tags and troubleshooting errors (Google Tag Manager, Dynamic Tag Management, etc) –Preferably GTM
• Experience using CX tools like Foresee, Hotjar and/or Clarabridge and surfacing insights to team members using the data captured
• Experience conducting analysis of on-site user behavior, preferably at a financial services organization, Government agency or other highly regulated firm
• Able to comfortably tell a story with data available (ex: we set out to do X, we saw X result, as a result we recommend doing X)
• Working knowledge of digital advertising tactics (Paid Search, Programmatic Display/Video, Site Direct) or experience working at a media agency
• Curiosity with regard to the rapidly expanding digital ecosystem and how companies are developing and managing growing MarTech stacks
• Experience with digital architecture and working with single page applications (SPA’s) a plus