Marketing Analyst

Location: Washington, DC


We are looking for a Marketing Analyst to work within newly formed Single Family Marketing team . The successful candidate will be responsible for working with marketing strategy and corporate strategy and pro teams to define and implement measurement strategies that align with segment marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight.

The successful candidate will not necessarily come from a pure web analytics background but an excellent, in-depth level of knowledge across digital, brand and direct response marketing, Experience indigital campaign analytics and insight development is essential.

RESPONSIBILITIES    
Campaign strategy / Analytical Guidance
o Strategic guidance of marketing objectives and advising on suitable measurement strategies
o Benchmarking performance across all channels and advising on KPIs
o Using methodical performance analysis to influence/support campaign strategies and provide optimization recommendations

Reporting and Analysis
·Develop and maintain custom marketing dashboard concepts for Single Family marketing  
·Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
·Analyze the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
·Analyze online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
·Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Analytical and technical
·Provide consultancy to internal teams and agencies on campaign tagging and additional on-site tracking
·Spot and recommend innovative new methodologies and improve analytical procedure
·Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization         tests, both on-site and campaign based

Build marketing business requirements to conduct campaign planning and analysis, and interpret trends and variances
Define product, customer, and marketing performance metrics that inform Single Family marketing efforts
Analyze, design, develop and document reports that inform marketing strategies and campaign tactics
Develop visual and graphical representations of data to identify insights and communicate findings
Manage the intake process of marketing analytics projects, review business case and charter, and prioritize projects
Develop marketing analytics process standards, best practices, and benchmarks


EXPERIENCE     
·Experience in working within a highly data driven marketing/business intelligence environment
·High level of experience working with analytical software (e.g. Google Analytics, Site Catalyst, Core metrics, etc.),
·High level of experience in data analysis techniques and advanced Excel /Tableau
·High level of experience working with Google AdWords and other paid search platforms
·Experience in identifying and validating strategic and tactical marketing objectives
·High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
·Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, etc.
.Experience in marketing analytics applications (e.g., R, SAS, Tableau)
·Familiar with awareness tracking
·Enthusiastic and self-motivated, with the ability to lead projects proactively
·Meticulous attention to detail, with an overall passion for continual improvement
·Innovative and creative, with a logical and methodical approach to problem solving
·Credible and articulate, with excellent communication, presentation and interpersonal skills
·Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

SKILLS    
Bachelors in Data Science, Mathematics, Statistics, Economics, Engineering, Operations Research, Computer Science required. Master’s degree preferred.
7+ years of experience in an analytics-related position
5 years of management experience